AHMED GLAUCOMA DRAINAGE DEVICE: Tradeshow Booth Mock-Up
CLIENT
Juan Garcia, Art as Applied to Medicine. New World Medical
CATEGORY
Advertising
AUDIENCE
Ophthalmologists
SPECIALITY
Ophthalmology
Description
The Ahmed drainage device has a specialized valve that instantly drains excess aqueous humor from the eye’s anterior chamber into the deep conjunctival space where it is reabsorbed. This conceptual trade show booth could be used at an ophthalmolgical convention to educate eye surgeons on the new device.
Surgical observation and sketching was crucial understanding the correct placement of the device in the eye. Photographs of the device and supplemental materials from New World Medical were used to create a digital 3D model of the device on the eye. These were then used to create the final artwork as seen in the above illustrations. The design echoes existing color choices and elements found on New World Medical’s website and marketing materials.
